Effective Logo Design—6 Essentials

Logos identify companies through the use of images, symbols or marks.  It is the most basic way to identify a company. A customer will connect with a company in a second when they view a logo.  Almost every company has a logo these days, hich makes it easy to locate examples of logos that are great, mediocre or horrible!   But what makes a logo effective?

Here are some tips to creating or designing a logo that is effective for your company.

1.)    Distinct:  Set yourself apart from your competition.  Your logo should be one-of-a-kind and not look like your competitor’s logo.  You have to stand out.  You do not want your potential customer confusing you with your competitor and going to them instead.  Remember, it needs to be unique, distinguishable from other brands and simple…………….which leads us to the next point.

2.)    Simple: Make sure your logo is streamlined.  It should not be overcomplicated.  A potential customer should look at your logo and instantly know your company and service.  Your audience needs to engaged so don’t feel like you have to tell them everything about your business in your logo.  It should be a sort snip-it of what your company has to offer.

3.)    Targeted: Your logo should be aimed a specific audience.  The customer of your product or services needs to feel connected.  If your audience is young, bright bold colors might work.  These same colors might not work for a product that is meant to be soothing or relaxing.  Also, use a font (along with the color-scheme) that is age appropriate for your customers.  For instance a toy store might use colors and fonts that are more “child-like.”  Insure you know your target audience and have your logo aimed at that group of people.

4.)    Timeless: Aim for your logo to stand the test of time.  If you shoot for “trendy” your logo could go out of style.  You want your logo to have a long “shelf-life.”  Think about the changes that might come and go in your industry and consider if your logo will be able to weather the change.  Will it still be relevant?  

5.)    Versatile:  Think of all the places your logo will appear: letterhead, custom printed tee-shirts, promotional items, banners, brochures, car wraps, print, and video and on your web site.  Can it work in all of those places?  Will it still look good printed small?  Medium? Large?  And still retain its power? Can it work just as well on a billboard as a letterhead?  Does it look as good in color as in black and white?

6.)    Memorable: Leave a lasting impression. According to Angie Bowen of Fuel Your Creativity, it’s of great importance. “A great logo will remain memorable enough that a person who has only seen the logo once should still be able to recall it enough to describe the logo to someone else.” This isn’t always easy, but it sure is important.  You want your logo to stay in your customer’s mind.  Is your logo memorable and will it make a lasting impression on your potential customers?

Once you have your logo set.  It is time to promote your business using your new logo!  Trade shows are a great way to get your name and logo recognized.  Print your logo on some custom printed shirts, cups, coolers or other promotional products to give away at the trade show.  People will use those items for years and always see your logo and company name.  Branding at its best!  When you are ready to order, call the best to insure your logo and name are printed exactly right.  Call PromologicLLC.com at: (866) 892-2690.  We value your business and will insure you are satisfied.